There were approximately 55.2 million millennials in the U.S. Workforce.
The department of labor predicts that the workforce will grow to include 74 million millennial.
About 2,000 millennials were surveyed from across the United States abiut their Job Role, Buying Habits, Interests, Usgae of Social Channels - all in B2B context.
Though I’m not technically the sole decision-maker, I have a lot of influence on what we buy. I basically do the research to make the short list and my supervisor almost always approves my recommendation – as long as I have the facts to support it.
“Kendell,” 20, Atlanta, GA, Communications
Most of the Millennials use Social Media to research products and services for their companies. Facebook is millennials’ primary choice for a social channel and encompasses 40% of their social channel preferences.
I actually use Facebook the most. Sometimes to check
in and see what my friends think and sometimes I look for
reviews or what people write on companies’ pages.
“Maria,” 30, Phoenix, AZ, Entertainment & Recreation
When researching new products and services to make B2B purchasing decisions, millennials prefer video-based content and case studies
Reading long papers takes too much time.
I’m a more visual learner. I like to see the product
in action. I have 5 minutes max – though I think
videos should be short, more like 2 to 3 minutes.
“Ingrid,” 23, New York, NY, Publishing
Understanding their needs, Influencing them with remarkable content and nurturing them is the way. Get in touch with us and let us close more deals together.