Lead generation Explained

b2b

Pull Marketing

For Prospects with "need" looking for vendors

71%

of B2B researchers start their research with a generic search

Conversion rate across these prospects would be high

54%

of B2B marketers said they have generated leads from social media

Influence the prospects seeking information about your product/service

Push Marketing

For Prospects Without Current "NEED" of Vendors

Email Marketing

72%

of B2B buyers are most likely to share useful and interesting content via email.

Shoot strategic content and create a perception at their sub-conscious level

Stage 1 of inside sales

5.4

Decision makers are included on an average in a B2B deal.

introduce the brand, create demand for the Service, set expectations and add them to the mailing list.


both push & pull Marketing Activities Brings in

Qualified traffic to website


LIVE CHAT

CALL TO ACTION

It can increase a website conversion rate by 25%

Next Step a consumer could take before purchasing a product or service.


Prospective Leads
Non
Prospective Leads
Not
Interested

An Extra Mile

Retargeting Explained

Prospect / Non Prospect / Not Interested
Made to visit the website
Leave Without Interacting
Later they surf the web
Your ad recaptures their interest, and brings them back!
They either Convert or Refer

Retargeting Channels

Display Networks
Facebook
Linkedin
Youtube

Retargeting allows us to create a perception of brand across the sub-conscious level of Prospect, Non-Prospect and Not interested Categories. These categories to be targeted through Thought Leadership driven Content

Webinars
Insights

These efforts will eventually fetch Business and Referrals

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